Do I Need A Blogging Niche?

Primark Decoration; Primark #Instafamous brushes; Hema Notebook; Fresh Roses
One of my goals this year is to take blogging more seriously and truly work hard on my blog. Naturally, the first step to all of that is research. And a lot of it! One thing all my research into different blogging topics has in common is the talk about blogging niches. The first step to everything - even starting a new blog - seems to be finding a niche. As someone who has always stated that my niche is "ME" this has left me wondering: Do I need a blogging niche?

Pros of having a niche

One of the biggest advantages from what I've read is that with a defined blogging niche it´s easier to target your audience. Personally, I agree with this. If you want to market your blog and make money from it it´s helpful to narrow down your target audience. That way you can target everything from blog content to affiliate links to your audience. It´s much more likely that more people click on an affiliate link if it´s well targeted to you whole, well-defined audience and not just to a small part of a mixed audience. It also establishes you as an expert in that niche and kind of ties your audience to you as a content creator.

While blogging is a great passion in itself a lot of it is focused on the reader. Readers who regularly visit your blog (aka your audience) are "worth" more in the blogging world as they are more valuable to brands. To put it very blandly: Readers who regularly read your posts will trust your opinion more and therefore be more influenced by your posts/opinions/recommendations. Besides being consistent in a blog schedule, consistency in your content or a blogging niche is a big factor in getting readers to come back to your blog. When you focus on one niche, let's say beauty, your readers know what to expect from you. They won't come to you to ask you about religion or neuroscience. Someone without a niche is unpredictable in what they post which can be scary for your audience.

Fresh Roses; Primark Pineapple Dish; Hema Notebook

Blogs are like businesses whether you make money from it or not. Most businesses have an established brand that helps them target their audience and sell whatever it is they provide. Defining your blogging niche definitely makes it easier to define a clear brand for your blog too. I often feel like other brands also respond better to blogs that have a defined brand - meaning they'll approach them more for collaborations. Again, a clear brand will also help keeping your readers interested. It´s much easier to relate to a defined brand and to actually remember that brand!

As many other bloggers I don't have the biggest clue when it comes to SEO but it´s a damn big word and it´s important. SEO basically takes in a lot of information about your blog and then defines where single posts/articles from your blog are ranked on Google. A high Google ranking obviously drives more traffic to your blog as more people are likely to see a post that's on the first few pages. As you might have guessed now, SEO prefers articles that come from a niche blog. One of the information SEO takes in is how many posts on a certain topic your blog has. It interprets this as you being an expert in that topic. For Google an expert in a certain topic is more valuable as that's more likely the information people were looking for.

My research has shown a few more pros for having a niche but they all revert back to these four topics in my opinion. These are definitely the most important arguments for  having a niche blog.

Primark Decoration; Primark #Instafamous brushes; Hema Notebook; Fresh Roses; Primark Pineapple Dish

Cons of having a niche

One thing I'm scared of if I focus only on a certain niche is that I lose my personal development. This little blog started out mainly focused beauty - I was posting a lot more reviews, nail-related topics, and a lot of monthly favourites. Over time though, as I've grown up this blog has grown with me. Now I post more about lifestyle topics, mental health and even blogging itself - basically anything that is important to my life. Those topics have helped me be more passionate about blogging and finding my voice. Would this development have happened if I only stuck to one niche?

I know many amazing niche bloggers that are absolutely genuine and passionate about the one niche they blog about. I´d seriously trust them with so much surrounding their niche topic. However, I'm not sure focusing on one niche would feel authentic if it came from me. I'm a person with too many different interests. Even as a child I was dancing, playing volleyball and doing creative writing because I loved all three of them and didn't just want to focus on one thin. If I was to restrict myself now with a blogging niche I don't think it would feel good to me. That would then certainly transfer to my audience as well and make me look unauthentic.

Primark Rosegold Eyelash Curler; Hema Notebook; Fresh Roses; Primark Pineapple Dish

That's one of the big things about a blogging niche: I feel like it'd restrict me. I already felt like focusing on one niche restricted my creativity when I started out with a beauty blog. I was scrambling for topics and had to take a lot of inspiration from the things other bloggers were doing (like monthly favourites, etc.). Not many topics came naturally for me and I wasn't always passionate about my posts. Blogging truly felt more like something I had to get done than something I wanted to do. This loss of creativity was one of the main reasons I decided to branch out my blogs into other topics as well. I absolutely adore people who can talk so much about just one general topic! I'm a talkative person and can talk for hours on end but I often switch between topics as I have so many different interests. Especially with 104 posts per year (2/week) I'm afraid that I can´t talk that much about one niche and instead would lose all creativity and inspiration for my blog.

The biggest thing that speaks agains having a niche for me right now is that I´d lose my Unique Selling Point. With so many different and amazing bloggers around you need something that differentiates you from them - the reason why people come to your blog instead of reading another blog in that time. For me that is being myself! Because I talk about all the topics that interest me and that are important to my life there's so much of myself that goes into my blog which makes it unique. Obviously nobody else could put that much of me into their blog. As I have so many different interests I don't feel like restricting myself to one niche would allow me to put as much of myself into my blog which would result in me losing my Unique Selling Point.

Primark Rosegold Eyelash Curler; Primark #Instafamous brushes; Hema Notebook; Fresh Roses; Primark Pineapple Dish

My Verdict

Personally, I find that a blogging niche mostly seems useful for driving traffic and readers to your blog. All of the pros inevitably lead back to those two things. Therefore it´s definitely an important thing if you're trying to market your blog and make money from it. However, there are also amazing bloggers out there who make a living from their blog and are not focusing on their niche! It´s because they're so authentic and creative with their posts that they have a great audience.

I do believe that authenticity and creativity are more important for keeping your readers involved than having a blogging niche. Especially authenticity will make your readers trust you which should be more valuable to brands anyway! Who is to say that you can´t define your brand or have a high page ranking without a niche? I feel like as long as you have a focus, a message or a mission that you use as your blog´s purpose you can still easily define your brand and treat your blog like a business! So for me personally, a blogging niche is not a necessity for being a successful blogger! That's why I won't define a blogging niche for me right now.

But that's also only what I think is best for me. I´d love to hear your thoughts on this topic too! How important is a blogging niche for you? Do you have one?

14 comments

  1. Love this post! I don't have a niche either, love your phrase that your niche is yourself, I always say I'm a no niche blogger or an everything blogger haha! I am aware not having a niche will make it harder to build followers but after trying out a fitness blog a few years ago I've realised a niche isn't for me! I guess I'm hoping I'll blog about 1 or 2 topics more than others and will naturally find a niche!

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    1. Thank you so much! A no niche blogger also sounds kind of nice - like it has that certain flow to it! Sometimes a niche truly finds you if you just experiment.
      xx Lisa

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  2. I enjoyed this post, but must disagree. I hitnk what a nieche does is make people stay and click on through your blog if they have found it online. If they ar your audience, they tend to enjoy differring content.

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    1. Thank you. That's a good point as well. I definitely thing the click through rate is much higher for niche bloggers - that's another big reason why they drive more traffic to their blogs!
      xx Lisa

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  3. Fantastic detailed post 👍🏻 I’m still quite new to blogging and at present feel I write about a range of different things that interest me and relate to my family life. I think like yourself
    I would find it hard to limit myself, but need to get further into my blogging life before I decide!
    Really interesting topic and a well written blog thanks for sharing 😃

    Melanie | www.frasersfunhouse.com

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    1. Thank you so much, Melanie! Definitely try more with blogging before you make a certain decision - I've been doing this for 4.5 years now so I kinda know what interests me. I found it best to just let my creativity run free and see to which posts that lead me!
      xx Lisa

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  4. This is such a great post and I’ve deffo learnt something from it aswell! I never really thought about what my niche is according to my blog but when someone asked me I would always say lifestyle which I do think I need to narrow it down now! Ayse Merve x

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    1. Thank you! Lifestyle in general is considered a niche but like you I think it needs to be a bit more precise to really work as a niche concept!
      xx Lisa

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  5. This was such an interesting post. I love how you weighed up both sides of the the argument as opposed to focusing on the one that suited the way you run your blog, and I completely agree with the points you've made. When I first started blogging I was seriously considering existing within a niche and not posting out of that, and panicked when I realised that I wanted to post about more than one subject. Now, I have several things that I post about and, like you, I think my personality is the one thing that really 'sells' my blog to those who choose to read it regularly. I think that's becoming a more accepted option within the blogging community nowadays, and it's really nice to go onto someone's blog looking for one thing and ending up reading through loads of different posts. I love getting lost in a good post!

    Rebekah Gillian | http://rebekahgillian.co.uk/

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    1. Thank you so much! I love selling my blog via my personality! I really hope that concept will stay on the uprise it currently has in the blogging community! I love getting lost in a good blog as well - I don't need the 100th similar review on a product I love reading blogs because of the personalities behind them!
      xx Lisa

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  6. This is a really interesting post Lisa. I haven’t really got a niche as I like to cover all sorts from travel to creative things. I like it as the blog can be anything you want it to be and nothing is off limits. It’s always nice to try something a little different and see what works best for you. Thanks for sharing your thoughts 💖 xx

    Bexa | www.hellobexa.com

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    1. Thank you so much! That's really great! I love trying out different concepts as well. I love that my blog can grow alongside me!
      xx Lisa

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  7. I completely agree! I love covering a broad range of topics as that gives me so much more freedom

    www.theemeralddove.co.uk

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    1. I absolutely adore the freedom I have with my blog. I think it´s the one thing that has allowed me to do this for 4.5 years now!
      xx Lisa

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